Resume
Professional Summary
Senior marketing operator with 7 years building and scaling marketing systems across a multi-brand health, wellness, and DTC e-commerce portfolio. Built four revenue streams from concept to launch generating $2.8M+ in cumulative revenue. Specialty in capital-efficient growth: SMS lifecycle marketing, paid social, funnel architecture, and conversion optimization on lean budgets.
Core Competencies
DTC E-commerce · Shopify · Lifecycle & SMS Marketing · Meta & Google Ads · Marketing Automation (Skipio, Zapier, Klaviyo) · Funnel Architecture · Conversion Rate Optimization · A/B Testing · Marketing Analytics & Reporting · Team Leadership · Multi-Brand Portfolio Marketing · AI-Augmented Workflows
Education
Bachelor of Arts, Business Administration University of La Verne · 2021
Tools & Platforms
Shopify · Meta Ads Manager · Google Ads · Google Analytics (GA4) · Skipio · Klaviyo · Mailchimp · HubSpot · Zapier · ManyChat · ClickFunnels · Vagaro · Squarespace · WordPress · Canva · Adobe Creative Suite · CapCut · Stripe · Asana · Slack
Professional Experience
Senior Marketing Manager — HEAT Nutrition Inc. September 2019 – Present
Lead full-stack marketing strategy and execution across a four-brand portfolio spanning DTC E-commerce, B2C services, and B2B institutional sales. Manage 3–5 virtual assistants and coordinate with 2–3 department managers.
DTC Meal Prep Ecommerce: Built and scaled Shopify operation to $1.3M in gross sales across 12,593 orders with 80%+ repeat customer rate and 12.7% visitor-to-purchase conversion rate.
Fitness Studio: Acquired and manage 613 members; launched 3 months pre-COVID and doubled revenue during statewide shutdowns through online training and meal prep pivot.
Wellness Retail: Grew acquired location from near-zero to $250K+ in cumulative sales while two local competitors closed; LTV grew 10–20x via differentiated trial offer strategy.
B2B Institutional Platform: Launched custom ordering platform for 300+ families generating $12K+/month in recurring revenue.
SMS Lifecycle Funnels: Architected automated acquisition and retention systems (Skipio + Zapier) driving majority of recurring ecommerce revenue across 5,000+ subscribers.
Creative Production: Personally scripted, filmed, and edited paid ad creative across Meta and Google; built and maintain creative library of hundreds of assets.